Press Release - Content Readiness Institute Selected as Speaker and Enterprise Track Chair at 10th Annual Augmented World Expo (AWE) Conference


Jake Hamann
Founder & CEO
Content Readiness Institute

Content Readiness Institute Selected as Speaker and Enterprise Track Chair at 10th Annual Augmented World Expo (AWE) Conference in Santa Clara, California

PEORIA, IL (2/20/19) — Content Readiness Institute is honored to announce that Founder & CEO, Jake Hamann has been selected as a speaker and enterprise track chair at the 10th Annual Augmented World Expo (AWE) Conference in Santa Clara, California, May 29th - 31st.

At AWE 2019, Hamann will host a session entitled: “Content Readiness: Is your content of today ready for the technology of tomorrow?” This discussion will highlight the challenges and obstacles that various industries and sectors are facing when it comes to the readiness of their content for ingestion, delivery and effectiveness (ROI) through ever-evolving advancements in technology such as augmented reality, virtual reality, and mixed reality.

“As a past attendee of AWE, it is incredibly exciting to now have the opportunity to present and share the stage with some of the best and brightest thought leaders in the XR industry,” says Hamann. “I believe that the message of Content Readiness™ is one that will resonate with attendees from various industry sectors and help drive more wide-scale adoption of emerging technologies - especially in the enterprise.”

In addition, Hamann has been asked to chair the enterprise track for day one of the conference (May 29th), which will be focused on utilizing XR in automotive and manufacturing; including talks from Boeing, Lockheed Martin, and Audi AG.

“Having the Content Readiness Institute take an active role in AWE 2019 couldn’t be more aligned with the timing of what is happening in our industry. Adoption of AR, VR, and MR initiatives seem to be hitting a roadblock, and the answer typically revolves around content. Jake has hit the nail on the head when it comes to the approach he is taking to solve this massive problem", says Zach Bloomgarden, Program Curator for BrainXchange and AWE2019.

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About Augmented World Expo

AWE (Augmented World Expo) is the world’s most essential AR+VR conference and expo, with annual dates in the USA, Asia, Israel and Europe, as well as meetup chapters around the world. AWE brings together a diverse mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, founders and top press in a one-of-a-kind opportunity to learn, inspire, partner, and experience first-hand the most exciting industry of our times.

This year’s event will be our biggest and most experiential conference and expo yet! Hear world-class speakers, groundbreaking ideas, and real-life use cases while experiencing the greatest disruptive technology since the Internet. Learn how startups are creating solutions and organizations are using AR & VR to drive economic growth, encourage empathy and collaboration, democratize healthcare and education, and change the world!


Molly Portillo  |
Zach Bloomgarden  |

About Content Readiness Institute

Content Readiness Institute (CRI) offers clients a unique end-to-end approach to solving their AR/VR content needs. We do this by providing an initial patent-pending assessment to determine a customers’ Content Readiness Score, consulting services to then establish proper processes, standards, and outputs, and finally combining it with our own directly aligned production services. The end result provides transparency, predictability, and certainty for not only us but for our clients and their end customers.