What Is Mixed Reality And What Does It Mean for Enterprise?

People are often confused by the term mixed reality (MR), but it is important to understand it. Why Because it’s the Future of Humanity. Mixed reality is a significant advancement of augmented reality (AR) – the technology behind 2016’s Pokémon GO phenomenon. In a “hybrid” environment, interactive virtual objects can be mapped to the physical environment, blending the real and the virtual. Mixed reality is revolutionizing how we view and interact with the world.

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Jake Hamann
While AR plays catch-up in other sectors, it’s taking over the enterprise

When I ran my last piece earlier this month on the not-so-surprising progressive state of the VR industry, it was intended to shake up the naysayers nest, which for its part pervades with the mistaken notion that the immersive market is somehow suffering or failing. The facts, I argued, point exactly in the opposite direction, but in order to agree they have to be willing to revisit and revise any vestige of false narratives that might be influencing their view of the landscape.

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Jake Hamann
Augmented Reality Will Put the Internet Everywhere

In the beginning, we trekked to the family PC, hijacked a phone line and, after a series of dings and that chhhhh sound, “went on the internet.” In the future, all we’ll need to do is throw on some lenses and open our eyes. Try to imagine it. Find an open space, one free of people, so you don’t seem like a total creep during this exercise. Now picture anything. A weather alert. A hologram of your mom scolding you for not checking your voice mail. A Pokémon if that’s your thing.

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Jake Hamann
How AR and VR are transforming training in manufacturing

Early adopters of augmented reality (AR) and virtual reality (VR) in manufacturing have demonstrated the technology delivers value by bridging the skills gap and transforming the way controls engineers are trained and evaluated and how retiring workers are offboarded (the process of retaining and sharing domain knowledge and intellectual property (IP)). AR and VR also show value in improving workforce productivity and safety. For example, a large aerospace and defense company, headquartered in the U.K., leveraged AR to create a more flexible workforce. With AR, the company created guided work instructions in hours at a 10th of the cost, trained new workers 30 to 40% more efficiently, and reduced assembly time by half.

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Former VR film company Jaunt is giving up on VR to focus on augmented reality

In a Medium post entitled “The Future of Jaunt is AR,” Jaunt wrote that it would focus on developing technologies that could create augmented reality content at a large scale. “We will be winding down a number of VR products and content services in the coming weeks,” reads the post. “This unfortunately means that some of our valued and highly talented colleagues will be moving on ... These highly skilled individuals have contributed to our position as a leader in the immersive industry, and the decision to let them go was incredibly difficult.”

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Virtual Reality, Augmented Reality and Mixed Reality Create New Opportunities in the Manufacturing Sector, 2018 Research Report

Advancements in virtual reality, augmented reality, and mixed reality technologies improving human-machine interaction and intelligence have created opportunities for visualization technology manufacturers to discover a wide range of applications in the manufacturing sector. Efficient human-machine interaction, on the job training, immersive learning, and creation of flexible environment is encouraging advancements of visualization technologies in the manufacturing industry.

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Survey: AR/VR startups are leaving international money on the table

The bulk of AR/VR startups aren’t selling outside their own backyards, at a time when growing revenue and extending financial runways have become critical to survival. So while there is money to be had internationally, many are simply leaving it on the table. While Chinese computer vision/AR investment grew 3x to $3.9 billion over the last 12 months, in stark contrast North American VC investment in AR/VR startups dropped below $120 million in Q3 2018. So North American startups (63 percent of revenue generated domestically) not making money in Asia (only 11 percent of revenue coming from the largest revenue region) or Europe (just 16 percent of revenue from the second largest revenue region) could be putting themselves at risk.

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Jake Hamann
Augmented Reality in the Manufacturing Space

The first developments of augmented reality (AR) technology came in 1968, when computer scientist Ivan Sutherland, created an AR head-mounted display that superimposed virtual information onto the physical environment. While AR is becoming increasingly popular in popular culture, how does the world of manufacturing keep up with the opportunities available to them? This article examines how AR can be used across the manufacturing industry.

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Jake Hamann
AR hits brink as 86% of industrial enterprises will launch projects in the next year

The augmented reality (AR) revolution is coming: 86% of industrial enterprises expect their customer-focused AR projects to go live in the next 12 months, according to a recent report from PTC.

Enterprises undergoing digital transformation are turning to AR for its potential to drive economic disruption and impact, the report stated. For enterprises piloting and adopting customer-facing AR projects, 50% named differentiated product or services offerings and improvements in sales and marketing as key business goals these initiatives will address. Another 28% said higher revenues were the primary goal of these projects, while 17% named the creation of new business models or revenue streams, the report found.

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Jake Hamann