Enterprises that have not completed (or even begun) their digital transformation will improve their outcomes, for AR viewing specifically, when they are planning ahead for AR delivery and presentation tools and platforms. Getting a handle on internal AR requirements and mapping those to AR product roadmaps will increase the impacts of digital transportation.


Strategic planners and IT departments are often able to accelerate their AR preparations with the support of experts, such as CRI, that have experience with AR technologies in large content management and technical communications platforms.

Christine Perey - Spime Wrangler, Founder AR for Enterprise Alliance (AREA), member of Governing Board Open AR Cloud, PEREY Research & Consulting

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Jake Hamann

The timing for the introduction of the Content Readiness Institute couldn’t be more aligned with what is happening in our industry. Adoption of AR, VR, and MR initiatives seem to be hitting a roadblock, and the answer typically revolves around content. Jake has hit the nail on the head when it comes to the approach he is taking to solve this massive problem.

Zach Bloomgarden, Program Curator - BrainXchange

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Jake Hamann

Content, content, content...likely the most talked about piece of marketing because let’s face it, marketing is delivering the right content to the right person at the right time. However, the challenge is becoming exponential due to the vast types of content now available and the mechanisms by which it can be delivered. This is where Jake comes in. He understands this challenge, and more importantly he understands that by not solving it, the problem is just going to keep getting bigger and bigger. Ultimately, content readiness has to be addressed sooner than later.

Jake has always been in the forefront of all things content; usually by combining his vast technical knowledge with that of marketing, communication and behavior. He has an uncanny way to see and understand challenges before others do. And more importantly, he also sees and develops solutions to meet those challenges...so he is already prepared and working on the remedy when the rest of us discover we have a problem. Ultimately, he is the definition of visionary.

Dave Lucas - Lucas Partnering

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Jake Hamann