Augmented reality alone is slated to become an $90 billion dollar industry by 2022 with advancements in mobile devices, hardware and software.
However, AR as well as mixed reality (MR) and virtual reality (VR) have hit a roadblock when it comes to wide-scale adoption in an area which has been deemed to have the greatest opportunity for growth - the enterprise.
This roadblock comes in the form of “content readiness” as most companies do not have a process to convert old, create new, or store, manage, and distribute their content in a format that is digestible by ever-evolving and disruptive technologies.
By improving the overall content readiness experience for customers through content consulting, production services and standards development, the Content Readiness Institute has established itself as an industry leader to help drive wide-scale adoption of augmented reality, mixed reality, virtual reality and artificial intelligence in the enterprise. Our contribution to this industry will have a significant impact of propelling the global economic growth and adoption of these new technologies that have been stalled the past few years by a “content crisis."